Tuesday, March 14, 2017

What I've Learned: Start With Why

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Recently I listen to a Ted Talk that was wholly inspiring.The talk was given by Simon Sinek and his talk was entitled Start With Why. His talk focuses on how great leaders lead and how many businesses have it backward.

The Golden Circle is where Simon spends most of the time in his talk. Essentially saying that people will buy why you do something not what you do. An example of this would be Apple, there is nothing special about products made by Apple, most computers nowadays uses pretty much the same components, similar parts but you don't see people waiting in line for the newest Dell but they will for an Apple. It's because of their why; people will buy Apple products because of this. This is one of the arguments Simon lays out in his Ted Talk.

A quick summary of the Golden Circle:

  1. Why - This is the core belief of the business. It's why the business exists.
  2. How - This is how the business fulfills that core belief.
  3. What - This is what the company does to fulfill that core belief.

You may ask why I am writing about this, as I ponder my future, my dreams, and my goals this is something that speaks to me and makes me want to set my business up following this idea. I believe that if I had the chance to open my own brewery I would want people to buy into why I do what I do. I don't want to be the next this or that or really even care about the competition. I just want to make beer that each time you try one, it will be better than the last.

I feel the same way about this blog. I love writing, it's a part of me and my creative spirit. I don't care about numbers when it comes to my blog, heck I don't even know how to add the analytics or Google Adsense to it. It's not why, maybe one day, someone will show me how to do it, or I'll take my time to figure it out. I am more focused on writing a post that is better than my last. 

While I don't have my why completely fleshed out, I know that one day I will, and for now, I hope that you enjoy these posts and why I do what I do. I believe that I have a lot to say, someone will benefit from it and that is what matters most.

Let me know what you think by leaving comments below and I look forward to hearing from you. 

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